1
Tell us your goal
What you sell, where you work, and what a good enquiry looks like for you. Simple words are enough.
How Google Ads Works, in Simple Words
Pay only when a real customer clicks
When someone types a search like “roofer near me” or “buy running shoes”, Google shows ads above the normal results. With Google Ads, your business can be one of those ads, shown only to people searching for your exact services, in your exact area. You pay Google only when someone clicks your ad and visits your website. Your ad budget is yours and goes to Google directly; our management price is quoted clearly in messages before we start, with no surprises.
Google Ads is the fastest way to get in front of customers who are ready to buy today, while your website SEO grows in the background. We handle the research, setup, writing and ongoing improvement for you.
What is included
- Keyword research around your services and your area
- Campaign and ad group setup done properly from day one
- Ad copy written in clear words that earn clicks
- Location, schedule and device targeting
- Conversion tracking for calls, WhatsApp clicks and forms
- Landing page advice so clicks turn into enquiries
- Ongoing optimisation: weak keywords paused, strong ones pushed
- Monthly reporting in plain words, not confusing charts
Who it is for
- Local services that need calls fast: trades, clinics, law firms
- Online shops and clothing stores that want more orders
- Businesses launching in a new area or a new service
- Any website owner who wants enquiries now, not in six months
You need a website for your ads to land on. If you do not have one yet, start with our Premium Websites page and we will build it ads ready.
How It Works
From first message to customers finding you
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We research and propose a plan
We research your keywords and competitors, then send you a clear plan and a suggested test budget in messages.
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We build and launch the campaign
Ads, keywords, targeting and tracking set up properly, then your campaign goes live on Google.
4
We report and improve
Every month you get a plain language report: what was spent, what it brought, and what we improved next.
Benefits of Google Ads
Why businesses choose search advertising
Customers today, not in months
Your ads can appear on Google the day your campaign launches, in front of people searching right now.
The exact right audience
Ads show only for your services, in your area, at the times you choose. No wasted audience, no guessing.
Every click is tracked
Calls, WhatsApp clicks and form enquiries are measured, so you always know what your money is doing.
Google Ads: Common Questions
Honest answers before you spend anything
How much budget do I need to start?
Start with a test budget you are comfortable with. We suggest an amount in messages based on your services and area, and you always stay in control of the spend.
Do you guarantee sales or enquiries?
No honest advertiser can guarantee sales. What we guarantee is careful research, proper setup, real tracking and clear reporting, so every decision is based on evidence.
Is Google Ads better than SEO?
They do different jobs. Ads bring customers immediately; SEO grows free traffic over time. Most growing businesses use both, and every Stagwell website includes SEO basics.
Ready to Be Found First on Google?
Tell us what you sell and where, and we will send you a clear Google Ads plan and price in messages. No calls needed.